Review of: Christina Mundlos: Schönheit, Liebe, Körperscham. Schönheitsideale in Zeitschriften und ihre Wirkung auf Mädchen und Frauen. Marburg: Tectum Wissenschaftsverlag 2011.

Authors

  • Sarah Dellmann Utrecht University

DOI:

https://doi.org/10.14766/1035

Keywords:

Jugend, Mädchen, Körper, Medien, Repräsentation, Rollen, Werbung, Geschlecht, Gender

Abstract

The author examines the linguistic strategies of persuasion in German girls’ and women’s magazines from the years 2004 and 2005 with regard to how girls are misled to adopting a destructive, time-consuming, and cost-intensive ideal of beauty. According to the author, the readers are systematically talked into thinking that they have a flawed body, which necessitates the consumption of fashion products and cosmetic products in order to be accepted by men. The linguistic analysis manages to convince despite weaknesses in the theoretical framing of the findings. Thus, the book can serve as an introductory reading for the topic of images of women and girls. The title does, however, not fit because the author does not consider the reception through the female readers.

Author Biography

Sarah Dellmann, Utrecht University

Research Institute for History and Culture (OGC) / Department of Media and Culture Studies, Promovendin
“Analysis of Beauty: pl.1” by William Hogarth

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Published

2012-08-16

Issue

Vol. 13 No. 3 (2012)

Section

Rezensionen

License

Copyright (c) 2012 Sarah Dellmann

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