How do Male and Female Careers in Marketing Differentiate from One Another?

Authors

  • Jutta Wergen Universität Dortmund, Hochschuldidaktisches Zentrum

DOI:

https://doi.org/10.14766/353

Keywords:

Beruf, Geld, Macht, Geschlecht, Gender

Abstract

The empirical study of career paths in marketing points out that differences emerge even when men and women supposedly do the same thing. In the male-dominated organizational segment “marketing,” women place less emphasis on their careers in terms of achieving a hierarchically better position but instead aim at receiving better pay.

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Published

2005-07-05

Issue

No. 16 (2005): Alter

Section

Offener Teil

License

Copyright (c) 2005 Jutta Wergen

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